ROCKET REBRAND

Client: Rocket Companies - 2025

Role: MOTION Designer

Type: Various

As part of a comprehensive brand refresh, my objective was to translate Rocket’s new static identity into a high-functioning motion framework for our internal learning and development platforms. Tasked with shifting the company's visual positioning from a traditional fintech services provider to an active champion for homeownership, I worked downstream from the design team to help establish the logic of how this new identity moves.

Guided by the core archetype of a "Compassionate Trailblazer," I helped developed a movement style defined by purposeful acceleration, resilience, and clean, empowering transitions. By implementing rigorous animation guidelines, we ensured that every piece of educational and training material felt unified, systemic, and aligned with the brand's broader strategic vision.